ABSTRACT
Wiswede's treatment of economic psychology is considerably more extensive. The subject includes, according to Wiswede "special economic psychology" topics like work and organizational psychology, with regard to the related discipline of management psychology. It can be accomplished in psychology, as it has been accomplished in physics, if the theorist does not look toward applied problems with high eyebrow aversion or with a fear of social problems, and if the applied psychologist realizes that there is nothing as practical as a good theory. In market psychology people have that science which explains behavior within all markets: consumer psychology, work psychology, organization psychology, management psychology, communication psychology, media psychology, and the psychology of decision making, are all special disciplines which certainly can overlap. Market psychology is to a degree oriented toward consumer markets and in that regard is almost exclusively focused on the behavior of consumers. The market behavior of consumers is a special case of individual behavior in a social context.
