ABSTRACT
Ghana is a western African state which borders Cote dlvoire on the west, Burkina Faso to the north, Togo to the east, and the Gulf of Guinea to the south. There are over 130 rural and community and 200 credit unions in Ghana. In 2004, the Ghanaian government started the Microfinance and Small Loans Centers (MASLOC) which are now available throughout Ghana to help entrepreneurs gain access to affordable credit. Another key to success of the Azumah Nelson Foundation (AZNEF) microfinance organization will be in establishing the proper methodology needed to attract the best borrowers. This hypothetical case study has presented factual data concerning Ghana's present economic development situation, with a particular emphasis on the microfinance industry. This case lays evidence to the strong ties between market psychology and microfinance, and provides a roadmap for taking the necessary steps to make a crucial difference in Ghana's future.
