ABSTRACT
This chapter examines human memory from the perspective of the so-called information processing approach. Information that an organism is exposed to is first of all registered by the sensorial memory (SM). The multiple memory models assumes there to be three types of memories as separate repositories which operate between control processes geared toward regulating information flow. The short-term memory (STM) accesses the combined reservoir of impressions available within the sensorial memory (SM). The relevance of information processing as a subject is easily transferable to economic topics. With regard to gender-specific characteristics, men tend more to make cognitive oriented decisions, whereas women primarily display the affective aspect of decision-making. The fact that regardless of which memory system is being used, the ability is there to use information at a later point in time implies that three cognitive processes are in operation: Encoding, storage, and retrieval.
