ABSTRACT
In this chapter, a rapid appraisal of the growing Brazilian diaspora in the UK reveals how ethnicity is reaffirmed by means of consumption of typical foods. Using a typology based on ethnic origin consumption, 1 traits of demand reveal ethnicity indicators such as origin, culture and acculturation.
This chapter will:
explore the motives behind migration of Lusophone groups, especially the Brazilians;
map the dispersion of Brazilian in diaspora and food outlets in the UK;
address issues of consumption and ethnicity;
provide an understanding of Brazilians’ ethnic food consumption and preferences while in diaspora;
gain an insight into the likely acceptance of cachaça by British drinkers;
propose the argument that the demand for ethnic Brazilian foodstuffs could be too ethnically charged.
