ABSTRACT
A nation’s economic success depends on the capacity for its companies and trading organizations to develop business relationships, trade and do business in the international arena. We introduce conceptual and practical material necessary to consider the issues and techniques associated with doing business internationally. Components of the topic embrace:
why countries and companies need to trade internationally;
comparative frameworks for international environmental assessment, especially country risk assessment; and
international operations, including market entry strategies for multinational corporations (MNCs).
In an era of growing globalization, understanding contemporary international trade theory and how it applies to the development of MNCs are essential tools.