ABSTRACT
This chapter discusses a realistic supply chain game. The structure is based on the mobile phone market and was originally conceived to teach managers and logistics planners the benefits of selecting various operating strategies. This constitutes design of logistics. The author then took this basic game and developed various options that represented more accurately the reality of the industry. The game was then used with product creation teams to explain design for logistics. The aim of these variants was twofold: to increase the awareness of product design on supply chain effectiveness and to promote the incorporation of certain strategically desirable design characteristics.
