ABSTRACT
A collaborative environmental communication blog allows students to build from their experience with consumption of mediated messages about the environment to become constructors of environmental messages. In contrast to inert solo-authored blog assignments, a collaborative blog offers students the opportunity to consider and respond to a specific rhetorical exigence collectively in a public sphere. It requires that students engage in significant tactical planning that approximates the process and climate of working for an environmental campaign or grassroots organization. Incoming environmental communication students often adopt, adapt, and continue the blog constructed by previous semesters' students rather than establishing a discrete project. The chapter describes the components of the project: reading and critiquing other environmental blogs, brainstorming a mission and target audience, familiarizing students with the technological tools available, defining roles of group members and planning an editorial calendar and post content and develop a publicity strategy.
