ABSTRACT
This chapter starts with a reference to the library as an organizational structure designed to serve the largely print holdings by which much of the library purpose, and the role of those who deliver that purpose, were defined. While most libraries have made spectacularly successful transitions from being managers of print to managers of print and digital content, it is likely that content whether print or digital feature far less as something to collect and manage as something to steer our customers to use effectively and productively. In this new paradigm, the value of the librarian have to rest more squarely and more transparently on the skills they singularly own and can bring into play to provide broader and more adaptive support services. For the 21st-century business school librarian freed from the confines of collection management and equipped with a singular and powerful set of skills the future has the potential to be infinitely liberating.
