ABSTRACT
This chapter describes how the former proud and strong British automotive industry went through a series of failed transformation until it finally collapsed. It describes Business Transformation Management Methodology (BTM) framework not only to a single enterprise but to an entire industry. Great Britain was the first region to be properly industrialized, and it which had to experience the consequences of a networked economy and the social problems associated with it. The British government was delighted to inform the world that Britain again had a genuine battleship in the automotive market; behind the chic new faade, however, the crew as before was mutinying only now there were twice as many of them. The captain of this big steamer was Donald Stokes, previously head of British Motor Holding (BMH). In 1979, Red Robbo overshot the mark and was made to walk the plank. The demise of the British car industry is a prime example of a failed transformation and its consequences.
