ABSTRACT
This chapter looks at the mechanics of a typical wargame for strategy validation purposes. Any business wargame contains at least four elements: the company team, the competitor teams, the market team and the control team. The company team represents the company conducting the wargame and aiming to answer the key strategic questions. The team is made up of senior managers from within the company and typically starts the game by executing its current strategic plan. The market team represents the market participants and assumes the role of judging the relative attractiveness of all of the companies offerings. Control market is made up of wargaming experts, industry experts and typically the chief executive officer (CEO) or other senior executives from the company. It also calculates the quantitative variables based on the feedback from the market team and provides the company and competitor teams with the outcome, which typically includes the major positions of an income statement or cash flow.
