ABSTRACT
Business war-gaming can be considered a very powerful change management tool as well. Introducing a business war-game prior to a change program has the great benefit of enabling you to test how the change process may evolve and, in particular, which obstacles to change may emerge. In the context of change management within the military, war-games have been applied in the transformation of the armed forces. By allowing the participants of a business war-game to view a situation with the benefit of a different perspective, it is possible to highlight the requirement to change a strategy or an organization and to enable the participants to experience the likely effect of that change, before it happens. The first-hand lessons learned from the war-game significantly accelerated the change process in the sales and marketing departments and allowed the organization to defend market share effectively and regain customers who had been lost to the competition.
