ABSTRACT
Media can be seen as one of the actors that bind women to particular social and economic structures at a specific point in time. As such, their practices and outcomes appear as both a source and a confirmation of the structural gender inequalities. Media industries act as agents that engage and employ women where job types and arrangements reflect the bias of gender roles. They also appear as image producers and presenters where several patterns of representations are developed that reproduce gender inequality. In a manner comparable to other institutions, the media appears as an actor that largely reinforces rather than challenges gender divides in Central and Eastern European media systems.
