ABSTRACT
Protection of cultural diversity has long been a concern of European Union (EU) Member States. 1 This is expressed in screen quotas and subsidies to support European audiovisual industries. 2 The practice is often described as a covert way to maintain trade barriers to stem the dominant infl ow of media products from the United States (US). The US has increasingly objected to these practices, and has made it an express issue in its trade negotiations with Korea. 3 Europe, meanwhile, is committed to the protection of cultural diversity through its accession to the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, 4 and fi nds itself in the opposite camp to the US on this issue.
