ABSTRACT

Consumers exist throughout the globe but encounter distinct problems depending on their country of residence. Diverse problems affl ict each country; however, consumers in developing nations generally have the least protection. In most developed countries, stringent government policies, active consumer groups, responsible traders, effective laws, and vigilant judicial institutions contribute to healthy consumerism. In developing countries, to the contrary, social, economic, political, and legal problems undermine the issues faced by consumers. For a long time, they have been the most neglected group in most developing countries. As a matter of fact, consumer problems represent society’s problems as a whole, including harsh realities and issues of human dignity. 1 The legal protection of consumers depends upon the milieu in which they live. In the developing world, problems experienced by consumers are manifold, surpassing the simple issue of buying and consuming.