ABSTRACT
This chapter explores a number of significant global issues pertinent to the study of risk communication. The issues addressed here have been categorised into specific globalscape's concerned with globality and locality within the contexts of the media and communication, socio-cultural, technology, the environment, politics and health. The centre-margin structure of industrial civilisation disappears in the face of global synchronised and instantaneous experience. Economic globalisation is therefore most advanced in the financial markets that are mediated by monetary tokens and to the extent that production is dematerialised. The chapter presents a case about the HIV and the ABC. To date, governments, donor agencies and non-governmental organisations have mounted massive HIV/AIDS awareness campaigns in a bid to stem the increase in infection rates. Sexuality and by extension HIV/AIDS cannot be abstracted from its structural base. A number of anthropological and sexual-cultural studies in Namibia indicate that the ABC rule overlooks the complex social, economic and cultural roots of prevailing sexual cultures.
