ABSTRACT
This chapter describes the concept of palate geographies and argues that the concept provides a useful lens through which to refract our understandings of food/wine networks at the global scale and their economic and cultural underpinnings. At the general level, it argues that palate geographies reflect how food and wine networks are intimately linked to the changing tastes of consumers and how key global actors interact with shifts in consumer taste in the markets in which they operate. The chapter examines four themes in relation to the links between British wine consumers and Chilean wine producers: UK consumers and the power of the supermarket; knowledge transfers and cooperation along the wine value chain between Chilean producers and UK supermarket buyers; the creation of producing spaces in Chile; and wine producers trading up through taste. There are some interesting policy implications which emerge from the Chilean case study.
