ABSTRACT
This chapter cultivates a disposition that allows the irreducible excess of spaces of consumption to be taken for what it is. Initially, the focus is on Marx's formulation of commodity fetishism; particularly on the way in which recent attempts to deny its veracity reject any notion of false consciousness in favour of full consciousness on the part of the consumer. In line with the tenor of this argument and extending it considerably and focuses on the alignment of the pleasure principle and the reality principle accomplished by consumerism. The chapter describes this conception in detail, but it is worth drawing an initial contrast with a representative account of the recent tendency to assert a fully conscious subjectivity in refutation of false consciousness. It explains the way in which the reality principle and the pleasure principle have been deflected by their due alignment.
