ABSTRACT
For many organizations, performance measurements play an important role for translating strategy into desired behaviors and tracking success. By communicating expectations, monitoring progress, providing feedback, and motivating employees through performance-based rewards and sanctions certain behaviors are incentivized, reinforced, and sustained (Chow and Stede 2006). Yet, the success of business organizations is determined by internal business objectives, strategies, and efficient operations as well as by external, market and non-market factors such as macro-economic conditions, competition, customer satisfaction, suppliers, community, government, and other relevant stakeholders. Incentivizing, and improving, behavior that simultaneously enables an organization to survive in today’s competitive markets while enabling it to thrive tomorrow is at the heart of sustainable development (Baron 2000, Brundtland 1987).
