ABSTRACT
Over many years, successive inventions and innovations have contributed to the changing face of credit management. The principle of money owed and money due to be paid is as old as the hills, and the need to remind buyers of their obligations is likewise not new. What has also not changed is the constant search to find better and more productive ways of communicating with customers. However, the method of communication keeps on evolving. Economic climates vary from time to time, cycles of boom and bust being a common feature of industrialised economies throughout the twentieth century, and the crash of 2008, though not quite the same as the hitherto cyclical boom and bust, was nevertheless in essence the same, but bigger and global. Those cycles themselves have led to the search for more effective means of getting through to customers to obtain due funds.
