ABSTRACT
Natalia worked in one of Iceland's major banks during Iceland's economic collapse in 2008 and had years of experience in the fast emerging financial sector. The idea of neoliberalism has for many been valuable in theorizing the recent restructuring of the global economy as a social and political project, in spite of major disagreements in closely defining the concept itself and its historical transformation. Globalization has thus simplified and 'packaged' cultural stereotypes within an orderly world of manageable cultural difference. The economic collapse in Iceland was unprecedented in history, multiplying the State's foreign debt, in addition to the enormous losses suffered by individual and foreign creditors. Financial booms also leave behind massive ecological destruction through large-scale modernization projects. In many European countries, economic crises have led to a growing hatred of immigrants but this does not seem to have taken place in Iceland, or at least not in substantial way.
