ABSTRACT
Governments, scholars, the media and social purpose organisations increasingly recognise the importance of social entrepreneurial approaches and how they can help non-profit organisations operate in an innovative way. Water and Sanitation for the Urban Poor (WSUP) is a non-profit company with a mission to improve the lives of the urban poor in developing countries. WSUP operates as a non-profit partnership and it is this structure that allows companies to become members. This structure allows WSUP to qualify for a wide range of funding mechanisms, including NGO sources and those normally earmarked for private companies. WSUP has built long-term relationships with service providers from across the public and private sectors in six core country programmes: Bangladesh, Ghana, Kenya, Madagascar, Mozambique and Zambia. In an effort to help WSUP understand what the particular drivers are for its consumers, Unilever has a number of touch points with the organisation. The company has worked closely with WSUP on segmenting this particular service unit.
