ABSTRACT
This chapter presents the case study which describes how a strategic perspective into the design of food service scenarios for Melbourne city was introduced; by visualising and sharing possible trajectories for the development of a more sustainable Melbourne, the project aimed to influence the expectations for the future of both producers and consumers. Scenarios are valuable design tools that assist designers to visualise, communicate and explore intangible design ideas. The Victorian Eco-Innovation Lab, an Australian university-based design-led project, uses scenarios to bring a sustainable world into vision, creating mechanisms that open up the space for innovative thinking and expanding the market for eco-innovation. Funded by the Victorian government, Victorian Eco-Innovation Lab (VEIL) brings design and architecture staff from four of Victoria's leading universities into scenario-based think tanks. Incorporating current social innovations into collaborative conversations communicates the initiatives to a broader audience and sustains the idea of a trajectory of change.
