ABSTRACT
This chapter presents the case study which reports on a collaborative design process to imagine, with the local government and the community, possible futures for the Cite du Design in Saint-Etienne. It presents the co-design process of a macro-service at the local, regional and international levels, aiming at defining the various modes of operation of the new Cite du Design. More specifically, it attempts to demonstrate how a 'collective projection' process can, over a year, reveal the vocational nature of this public institution to become an activator of the sustainable development of the region. It also discusses the mechanisms and tools of storytelling and video sketching that were used, so that all actors could converge around a shared vision about the range of services that the Cite du Design provides, and of its specific mission to put Saint-Etienne metropolitan area on the path of sustainable growth.
