ABSTRACT
Design for services, as it has emerged from the analysis of 17 case studies, is a wide and varied area of application. Designers can work on parts and segments of services, redesigning interactions and experiences, or can foster wider service reconfigurations, suggesting new business models and value networks; moreover they can use services as vehicles for societal change, generating the conditions for a more sustainable society and economy to come. A human-centred design approach to services manifests in the capacity and methods to investigate and understand people's experiences, interactions and practices as a main source of inspiration for redesigning or imagining new services. Design for services can focus on evaluating and designing service interactions, relations and experiences as its main area of intervention. Finally, working on regional or urban scale, designers have explored tools and methods and collaborated with professionals from urban planning and future studies backgrounds.
