ABSTRACT
This chapter explores that design for services seems to apply and partially transform existing design skills and roles such as those of design for experiences, strategic design, transformation design and scenario building. However, the application of these skills in the service sector requires integration with new competences and roles related to service marketing, service management, service operation and organisational studies, when designers relate to organisations and with community and place development, spatial planning and participatory design when they act on territory and with local communities. In a recent collaborative effort the Arizona State University's Centre for Services Leadership (CSL) has managed to summarise a set of interdisciplinary research priorities for the science of service integrating the perspectives of 300 academic and business representatives. Most of the future research areas suggested by the CSL document touch current interests and practices within the design community and suggest a common ground for future research collaborations.
