ABSTRACT
Transformation refers to major changes that are not routine, but fundamental, and that substantially alter an organization's relationships with its key constituencies. Transformation can involve new value propositions or changes to the structure of the enterprise. Furthermore, transformation may mean providing old value propositions in fundamentally new ways. The transformation concept is also known as 'business transformation', 'organizational transformation' or 'enterprise transformation'. Transformation addresses radical, enterprise-wide changes and not incremental or local changes. Digitalization can focus on improving operational processes by use of innovative technology, however, the Digital Transformation causes far-reaching changes across the entire enterprise and eventually can affect the entire value chain of a company. Without appropriate transformation management making major changes to a complex company is almost impossible. The transformation process is influenced by many parts of the organization as much as the environment. Transformations are rarely limited to a single company, but instead affect the whole value network.
