ABSTRACT

The term The Internet of Things was first used in 2005 in a report released by UNs International Telecommunications Union. The ITU defined it as a place in which every person, object and space is both a link and a holder of information. The Internet of Things can be called by many names the real world web, the embedded landscape some having to do with the technology deployed, and others with the behaviours it creates or engages. Three principal themes can be observed: empowerment, participation and engagement. The empowerment and participatory behaviour that are the essence of people's engagement with YouTube, are not manifestations of technological innovation. Hannah Arendt writes, 'No human life is possible without a world which directly or indirectly testifies to the presence of other human beings'. Engagement is a human experience, equally concerned with the meaning of things for the individual, as well as with the capacity of the thing to transform the individual.