ABSTRACT
The innovation ecology needs a few more things: strategic focus and tactical incentives. The ecology also includes the new values, the language we use to communicate our ideas, and the networks we use to diffuse these ideas to the mass market. The challenge of any large organization when it comes to imagination, creativity and innovation outcomes, is that of creating a culture built around platforms for the exploration of possibility, platforms which are free of the day to day metrics of the organization. Job satisfaction is the primary factor in retaining talent, and the number one contributor to a creative and productive performance while in workplace. According to empirical data, millennials face disappointment when they reach organization; raised to believe that everything is possible and the sky is the limit, these are people of ambition, purpose and experimentation. The chapter provides new tools that nourish and trigger the imagination of individuals in teams, and transform the result into innovation outcomes.
