ABSTRACT
This chapter concerns the case of Mastiha a product of the mastic tree, which is exclusively cultivated in a particular area in the southern part of the Greek island of Chios, located in the north Aegean Sea. The entrepreneurial actions of the complementary producing and marketing or selling institutions provided the groundwork for local sustainable development to flourish. This case contributes to the literature in a number of ways. The case demonstrates that Mediterranean and the Association managed to achieve a significant lead in profitability and economic value creation through the adaption of a set of entrepreneurial activities and strategic practices aiming at creating value in dimensions other than only the economic one. Finally, an increasing number of local associations or small local firms all over Greece, especially in the food sector, use local raw materials and produce quality local products, and see the Mastiha case as a best practice.
