ABSTRACT
This chapter presents a case study which draws on the experience of a Chinese entrepreneur to explore the feasibility of business solutions for poverty alleviation. A biographical narration of the entrepreneur is presented to identify factors associated with his business success. The impact of cultural variables on the entrepreneur's involvement with social sustainability and poverty alleviation are studied. Economic reform in China since the late 1970s has seen hundreds of millions of people lifted out of poverty, especially in rural areas. The chapter explores the journey of an individual entrepreneur in order to understand the developmental process of entrepreneurship and to identify links between sustainable entrepreneurship and poverty alleviation. It summarizes the poverty alleviation activities of the entrepreneur and explores his cultural and idiosyncratic factors contributing to these activities. The chapter concludes with lessons to learn on business solutions to alleviating poverty and with policy implications.
