ABSTRACT
Malaysia realizes that a social entrepreneurship strategy is one of the most sustainable practices for poverty alleviation and social benefits. It not only focuses on the profit but more on sharing profits with the community. This chapter articulates the Malaysian way of developing social entrepreneurship towards nurturing the culture of enterprise amongst Malaysians for poverty alleviation. It refers to the nation's effort and determination to fulfil the aim of poverty alleviation through programs organized within Malaysia. Societal innovation in social entrepreneurship refers to new strategies, concepts, and ideas to drive Malaysia towards poverty alleviation. The strategies in developing social entrepreneurship within communities are based on the societal aspect more than on contribution of corporate social responsibility (CSR) as a critical success factor. In the last context of institutional development, the efforts focus more on institutional efficiency and governance. Government thinks about education in a new way in order to develop a new kind of social entrepreneurship.
