ABSTRACT
This chapter leads in a different direction. It follows Wagner and Theunert in their approach of conceptualising children as recipients within increasingly convergent media environments, and begins with the basic question of where children meet food in the media they use, and how these food representations are staged and contextually embedded. It provides an empirical foundation on which to place the actual media doings of children. Yet in relation to the purpose of the overall study to map out an initial draft of the media landscape of food-related content the methodological problems were considered as permissible. Ultimately, the aim of this stage of the study was to provide an overview of cross-media media food: the actual use is to be covered by a subsequent audience study. In this study, investigation of the sample on the basis of range and preference emphasised certain particularities of media use with regard to nationality/regionality, age and gender.
