ABSTRACT
In Generational Use of New Media we presented the everyday new media practices of the younger and older generations inhabiting our multimedia landscape. They are all increasingly being confronted with new digital roadways intended to lead them to information about products and services that are relevant for them. One key question addressed in this volume is how we can help to guarantee the digital world is presented through new media in such a way that this remains accessible to and usable by these generations. But this has also required us consider more broadly and critically how both younger and older users engage with this new technological landscape. This has meant questioning some of the stereotypes about both an autonomous younger internet generation and technologically incapable older one, appreciating some of the social considerations as well as design ones that have a bearing upon the way that they interact with this multimedia landscape.
