ABSTRACT
Interactive information graphics can be di€cult to grasp because of their genuine hybridity. This hybridity can be described as an interplay of the semiotic systems image, language, and number; and of dierent modes, e.g. written text, speech, sound, moving image, layout – triggered by digital technologies and creating a new cohesive whole. Therefore, none of the theoretical frameworks or classications for static graphics can be transferred to interactive information graphics one-to-one. The fact that an information graphic (or infographic) is interactive in uences: (1) the production process – the way in which designers, editors, or journalists produce information graphics (Weber and Rall 2013); (2) the product with its modes and the dramaturgic structure in which facts or stories are conveyed; and (3) the perception – how users perceive and navigate through interactive information graphics (Burmester et al. 2010). This chapter focuses on the product and the following questions: ‘What is an interactive information graphic?’, ‘What are its main features?’, and ‘How can the genre of interactive infographics be classied?’
