ABSTRACT

Information design requires typography that is highly legible, that can clearly display the necessary hierarchy of information, and is appropriate for the medium, reading distance, and reading conditions envisaged. Factors that can compromise the choice of the best typeface to use are the need to preserve a common appearance across print and screen media, the need for particular character sets or language support, and pressure to comply with corporate design guidelines that are based on marketing needs rather than information needs or sound research.1