In the anthropology of Britain, much has been written about imagined and experienced landscapes, less about seascapes, and very little indeed about the shifting 'scapes' of the coast. The primary fieldwork site is on the South Wales coast, along a stretch that contains two extensive estuarine complexes, an award-winning zone of industrial reclamation and a designated Area of Outstanding Natural Beauty. The coast is becoming ever more vital and visible in anthropology and archaeology generally. Gower Wallicana comprised the easternmost section of the north Gower coast along the Burry Estuary including present-day Penclawdd, and then the upland territory on the mainland extending nearly to Ammanford. Despite the stunning visual beauty of the coast, there is little official promotion or even recognition of Welsh coastal history and culture, no formal representations of the coastal past to enrich the coastal present and safeguard its future, only national museums devoted to agriculture and industry.