ABSTRACT
This chapter describes an informed conceptual framework that allows academics and practitioners of innovation to navigate the 'swamp like landscape' that currently exists. Developing the framework unpicks the basic premise that innovation can be considered and developed from two alternative, yet potentially interacting and interconnecting, perspectives. The chapter explores innovation, the management of innovation and innovation in practice. The area of innovation still in a relatively embryonic stage of development has become disjointed, fragmented and cloudy - its landscape can be seen more as a messy swampland, piecemeal and lacking 'wholeness', rather than providing a clear, panoramic and uninterrupted view of practice, theory and development. The chapter unpacks what is expected from the application of innovation, before identifying the range of tools and techniques that can be used to systematically and prescriptively develop 'innovation'. The OECD Innovation Strategy 2007 states that in 2007, with productivity losing momentum, OECD ministers agreed on the need to improve the framework conditions for innovation.
