ABSTRACT

This chapter connects the travel experience, embodied consumption of place and electronic perceptions of the social world. It considers how belly dancing transformed into lifestyle travel with reference to its inclusion in holiday packages advertised online. The chapter focuses on the ways the image-making techniques professional dancers employ corroborate with, or are functionally analogous to, those used by cultural industries and reflect or contradict intersectionalities of gender, class, race and ethnicity. It begins by explaining how belly dancing became enmeshed in visual narratives of gendered embodiment in blogospheres and websites. The chapter explores commercial uses of the styles associations with Eastern cultures through the introduction of new framing practices for the visited places that commercially depend on what happens to be practiced within them instead of 'fixed' Orientalist scripts. Belly dancing has come a long way to become the site of personal travel memory through successive industrial manipulations of landscape, embodied movement and individual style.