ABSTRACT
This chapter discusses the need to conduct research on the corporate citizenship perspective of non-managerial employees. It describes one area of corporate citizenship in which the non-managerial perspective may provide an enhanced understanding of the activity, corporate volunteering. The chapter also describes a research study that explored both the managerial and the non-managerial employee experience of corporate volunteering activity in 3 organizations. It demonstrates that evidence from non-managerial employee research is useful in providing a new perspective of existing Corporate Social Responsibility (CSR) literature, in this case the framework provided by Hemingway and MacLagan. The framework focuses attention on the importance of understanding both managerial motives and locus of responsibility for CSR implementation. Researching non-managerial employees' own involvement in corporate volunteering focused on corporate citizenship activity as it was directly experienced by the individual employee. Corporate volunteering is one of a number of activities associated with corporate community involvement and an indicator of corporate social responsibility and good corporate citizenship.
