ABSTRACT
Press scrums a method of news data collection involving journalists from different media outlets physically bunched together so that they are all within hearing/recording distance of the person they want to talk to are a common method for obtaining materials to compliment news stories. Press scrums are akin to other forms of interactions between reporters and politicians, such as news interviews. Whether through the examination of media output or through observations of decision making in news rooms, the dominant concern was to show that the news report represented no more than one possible and from the analyst's view, tendentious rendering of the news materials. As we stated above, we believe this would lead to a more complete picture of both the media's function and functionality within a broader society. The process of understanding the news in completed form is understandably complimented by a comprehension of how that form came about as a collaborative effort between news makers and news reporters.
