ABSTRACT
This chapter presents a research agenda for future work on media, mediation and the tourist experience. It includes a range of media forms, for example: brochures, e-brochures, film, television, the Internet, video, video technologies, photographs, social media sites, and features of the material world. The chapter explores Askew talks of the entanglement of media and society which is an apt expression when considering ways to engage with and to express the complex and undoubtedly infinite terrain within which to advance academic inquiry in this area. Tourist's experiences amid an increasingly mediatised and simulated world continue to raise questions surrounding concepts of authenticity. There is scope in further understanding of tourist's engagements with mediating technologies and the interplay between what Scherle and Lessmeister refer to as the media avant-garde versus the cultural pessimists in relation to innovations in technologies.
