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      Why not go to the museum today? On tourism and museum preferences in Saudi Arabia
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      Chapter

      Why not go to the museum today? On tourism and museum preferences in Saudi Arabia

      DOI link for Why not go to the museum today? On tourism and museum preferences in Saudi Arabia

      Why not go to the museum today? On tourism and museum preferences in Saudi Arabia book

      Why not go to the museum today? On tourism and museum preferences in Saudi Arabia

      DOI link for Why not go to the museum today? On tourism and museum preferences in Saudi Arabia

      Why not go to the museum today? On tourism and museum preferences in Saudi Arabia book

      BySEBASTIAN MAISEL
      BookMuseums in Arabia

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      Edition 1st Edition
      First Published 2016
      Imprint Routledge
      Pages 17
      eBook ISBN 9781315596525
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      ABSTRACT

      Introduction The National Museum in Riyadh, in the Kingdom of Saudi Arabia, recently launched an SMS service to promote its programmes and activities. The goal was to raise awareness among the Saudi public about the museum as a civic institution and its role in society (Hassan, 2014). Was this a hip and interactive outreach method or another attempt to get the attention of the Saudi public, which otherwise did not consider a visit to the museum a priority?

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