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Why not go to the museum today? On tourism and museum preferences in Saudi Arabia
DOI link for Why not go to the museum today? On tourism and museum preferences in Saudi Arabia
Why not go to the museum today? On tourism and museum preferences in Saudi Arabia book
Why not go to the museum today? On tourism and museum preferences in Saudi Arabia
DOI link for Why not go to the museum today? On tourism and museum preferences in Saudi Arabia
Why not go to the museum today? On tourism and museum preferences in Saudi Arabia book
ABSTRACT
Introduction The National Museum in Riyadh, in the Kingdom of Saudi Arabia, recently launched an SMS service to promote its programmes and activities. The goal was to raise awareness among the Saudi public about the museum as a civic institution and its role in society (Hassan, 2014). Was this a hip and interactive outreach method or another attempt to get the attention of the Saudi public, which otherwise did not consider a visit to the museum a priority?