ABSTRACT
This chapter touches upon the humanity that exists in this industry and how it is captured in the work environment of the contemporary digital age. It examines how the transformation in communication has changed the advertising industry and society in different ways, the most unexpected of which is the blurring of the line between an employee's professional life and personal life. Social media and the technologies around it have changed the workplace environment this change is often fraught with insecurities and doubts in the people that first begin to grapple with it. The chapter demonstrates how the personal becomes critical for the professional in the advertising industry in the context of these new technologies. The advertising industry is often seen as a barometer for other companies and industries because advertising agencies are chasing the latest trends to anticipate what society, as a whole experiences. Finally, the chapter shows how these forces are affecting the people inside the company.
