ABSTRACT
This chapter focuses on how film might play an important role, even though as an unintended event, in the process of place reinvention. It examines how the film corresponds with other narratives, myths and stereotypes of people in the northern region. The remoteness and the peripheral status of Berlevag are emphasized in all the critiques and reviews of the film Cool and Crazy. The director of Cool and Crazy, Knut Erik Jensen, is known to challenge the limits of a classical documentary. In Cool and Crazy he wanted to show the contact between the people and nature. Film represents a powerful media because of the capacity to create engagement, social commitment and attraction as well as uneasiness, horror and aversion. Historically this has been strongly demonstrated through fascist regimes in Italy and Germany that used film as a means of propaganda for their ideology and politics.
