This chapter specifically relates the concept of amenity to special forms of development management provided for within the Planning Act (Northern Ireland) 2011 comprising advertisements, conservation areas, listed buildings and tree preservation orders. The advertising industry embraces multi-media formats and crosses sectors that include TV and radio, out-of-home, newsprint and magazine, cinema, digital and direct mail formats. It considers the statutory definition of advertisements and the range of development management provisions in place. The designation of conservation areas is recognition of the particular amenity quality of the built environment heritage in parts of our cities, towns and villages. The chapter explores the regulatory context for advertisements, conservation areas, listed buildings, trees and woodlands and underlines the central role that amenity protection plays in the Northern Ireland planning system. It examines the special categories of development management for the continued making and reshaping of quality places in Northern Ireland.