ABSTRACT
This chapter explores the way in which they, and the show, were centrally involved in creating and representing the connection between the look and the sound of British pop, in both musical and fashion terms, at a key moment for British popular culture, nationally and internationally. A discussion of the televisual style of Ready Steady Go! leads to an exploration of fashion as a key component, focusing not only on the four singers, but also on presenter Cathy McGowan, who became one of the most influential fashion role models of 1960s British pop television. Institute of Popular Music, University of Liverpool, 2008, as displayed by 'a new crop of young, fashion-conscious, British singers such as Lulu, Cilla Black, Dusty Springfield, Marianne Faithfull, and the famously barefooted Sandie Shaw'. McGowan was the ultimate pop fan, breathlessly introducing and interviewing the programme's guest stars, and often shown dancing with her idols in the midst of the studio audience.
