ABSTRACT
Retail design is concerned with the environments in which people shop, in which ‘design is a means of communicating a message to people, and “good design” . . . must be a comprehensive and co-ordinated approach to everything the shopper sees’ (Mitchell 1986). It should add value to retail strategy by improving the quality of the shopping environment and infl uencing consumer decision-making and loyalty. Design should be practical too, in searching for and providing solutions to practical consumer needs, and it has an important role in the effi cient use of materials and space to maximise profi tability and the return on investment in the project (Kent and Omar 2003).
