ABSTRACT

In a world that has become increasingly polarized between global cities and the rest—according to the academic paradigm outlined by Anthony King (2003: 266)—attention is being drawn to the deployment of ethnicity as an added advantage in the race for “ethnic heritage tourism” (Gotham 2007: 125). As the advertising promises of a global capitalist metropolis are geared towards a reconstituted, class-oriented but quite flexible tourist market, the reinvention of tradition, of an exotic ethnicity and of a promising multicultural citizenship of the world appear appealing to global subjects always on the move.