This chapter uses the framing proposed by Bourdieu as well as the oppositional categories usually employed to imagine and name different parts of the city of Guadalajara, Mexico. In order to make the analysis more explicit, two very different districts, located at opposite ends of the social and physical structures of space in this Mexican city. The mass media of Guadalajara, a highly segregated metropolis, convey a series of different urban imageries of fear concerning the lower-class neighborhoods. Puerta de Hierro, an upper-class gated community in the western part of the city, and Santa Cecilia, a working-class neighborhood on the eastern side of Guadalajara and a stigmatized district par excellence. The media attention amplifies the behavior of the groups under scrutiny. The geographical distance from the power centers of the elites in Guadalajara and the symbolic difference in relation to the same centers can disguise the social distance and exclusion undergone by Santa Cecilians.