Analysing Blog Content for Competitive Advantage: Lessons Learned in the Application of Software Aided Linguistics Analysis

Today most people turn first to the internet not only to research the possibilities on where to vacation, stay, and what to do and see, it is also a place where word-of-mouth has evolved to the next level where consumers are making recommendations to each other. In fact, according to a recent survey 73 per cent of the surveyed were online the day before (Pew Internet and American Life Project 2008).